In today’s competitive environment, direct marketers are focused on three
things:
- Using web sites to attract qualified prospects at little or no cost.
- Converting those qualified online prospects into customers.
- Turning those first-time buyers into repeat customers with high lifetime
value.
Over the last several years, as Internet retailing has evolved, most catalog
marketers have learned enough about online marketing to realize their sites
are not optimal in these critical performance areas. Many have tried, with
varying degrees of success, to hire the talent they need to address their online marketing issues. Most have realized that a variety of diverse and distinct
functional talents—from direct marketing, to HTML programming, database management, merchandising, SEO, PPC, email, and site analytics—are required
for success.
They have also realized that only the largest can afford to staff their online
marketing departments to the required level of expertise. Even if they feel they
can do it, they realize the risk of turnover with such “high-demand employees”
and the cost of “reinventing the wheel” makes doing it internally a questionable choice.
At the same time, most successful direct marketers feel that their catalog or
offering is unique and different, and rightly so. They want, and in some cases
require, dynamic customization in a platform e-commerce solution, not a “cookie-cutter” solution.
Accordingly, we at Ability Commerce believe smart direct marketers with sales of
under $100 million dollars have turned to finding a “trusted partner” to obtain
step improvement in their e-commerce results with a minimal resource
investment. Ability Commerce is that preferred and trusted e-commerce advisor
for the catalog industry.
Read about our cutting-edge web design solutions or get a free site checkup
on your existing site to help you build your own success in today’s web
marketing world.
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Press Releases
Ability Financials Successfully Completes Application Testing Developed by Microsoft and VeriTest
Catalog Industry Veteran Terry Jukes Joins New Company
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